New college dating site the perils of cyber dating
In fact, Bumble beat out Tinder in users primarily looking for hookups, 9.6% to 9%. In a more heartwarming turn, more people overall are using the apps to find love (11.5%) than to find hookups (8.8%).(Among men, however, hookups are still the third-most popular reason for using the apps, with 14.8% choosing them as their primary reason.) For the romantics seeking love via phone screen, Match, one of the oldest in the game, is still the top stop, though Ok Cupid and Coffee Meets Bagel users also rated love as their primary goal.
Coffee Meets Bagel is only slightly behind Tinder, with 27%, and Match falls in the middle of the pack with 30%. Only 5.6% of respondents said that hooking up was the goal of the first date — again subverting the expectation commonly associated with these apps.
The online dating industry now brings in over billion in yearly revenue, but it’s unclear how much of that money is coming from dating apps in particular. Perhaps the most surprising thing we discovered was that only When it comes to meeting people, 79% of college students still vastly prefer the old standbys — meeting people through mutual friends or mutual interests.
All of them — from Tinder to Hinge, Ok Cupid to Bumble — are fighting for any advantage that allows them to recruit more users. Remember the rash of think pieces about Millennial “hook-up culture”? When it comes the most popular, most-used dating app, Tinder was the overwhelming favorite.
Is it pursuit of love that’s pushing these college students to download and start swiping? Most typically, it’s escaping boredom, not pursuing love, that’s behind all of the internet action.
For 34.1% of surveyed female college students, entertainment is the #1 motivating force to use dating apps.Just 4% actually prefer to find dates on the apps they’re using in such high numbers. Maybe it’s the fact that only a third on the apps are actually interested in meeting someone.