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Their marketplace, is massive, easy to use, and (by all accounts) ever-expanding (although I couldn’t find hard data to support that)..
They also have a lot of experience with affiliates and have lots of ways to keep both affiliates and publishers happy.
The bigger platforms can have tens of thousands of merchants and tens of millions of offers.
Additionally, they make it pretty easy to promote upsells and products that generate recurring commissions, and from my personal use, I’ve found the interface, user experience, and payments to all be pretty good.Finally, they’re one of the few I’ve found who have any sort of training.For Click Bank, it’s in the form of a “Click Bank University,” a paid program.That said, for my money, they’d likely only be a replace for publishers in the niches with the lowest commission rates. ...mostly because of their commission rates: The commission rates are either 1% or 4% for most categories.
None of those commissions are going to beat other major online retailers except for the one I just mentioned: toys.
The e Bay Partner Network (EPN) is another cool affiliate program that’s been around for a long time, and plenty of marketers have made good money with it.